term-exec-hook

term-exec-hook is a variable defined in `term.el'.
Its value is

nil

• This variable may be risky if used as a file-local variable.

Documentation:
Called each time a process is exec'd by `term-exec'.
This is called after the process is cranked up. It is useful for things that
must be done each time a process is executed in a term mode buffer (e.g.,
`process-kill-without-query'). In contrast, `term-mode-hook' is only
executed once when the buffer is created.

You can customize this variable.