newsticker-item-format

newsticker-item-format is a variable defined in `newst-plainview.el'.
Its value is

"%t %d"

Documentation:
Format string for news item headlines.
The following printf-like specifiers can be used:
%d The date the item was (first) retrieved. See `newsticker-date-format'.
%l The logo (image) of the feed. Most news feeds provide a small
image as logo. Newsticker can display them, if Emacs can --
see `image-types' for a list of supported image types.
%L The logo (image) of the feed. If the logo is not available
the title of the feed is used.
%t The title of the item.

You can customize this variable.