newsticker-hide-immortal-items-in-echo-area

newsticker-hide-immortal-items-in-echo-area is a variable defined in `newst-ticker.el'.
Its value is

t

Documentation:
Decides whether to show immortal/non-expiring news items in the ticker.
If t the echo area will not show immortal items. See also
`newsticker-hide-old-items-in-echo-area'.

You can customize this variable.