Man-name-local-regexp

Man-name-local-regexp is a variable defined in `man.el'.
Its value is

"^\\(?:N\\(?:AME\\|OM\\)\\)$"

Documentation:
Regexp that matches the text that precedes the command's name.
Used in `bookmark-set' to get the default bookmark name.

You can customize this variable.

This variable was introduced, or its default value was changed, in version 24.1 of Emacs.